Notes on Intent and Outbound
Plays, breakdowns and lessons from building pipeline with high-intent data.
How to Find Buyers for a Product No One Knows to Search For
Find buyers through the work they already do, the problems they bring up, and the moments that make them willing to change.
What “High Intent” Actually Means
Learn the three levels of B2B buying intent, from social engagement and indirect symptoms to repeated research across websites.
Fix the List, Fix Your Outbound
Before you rewrite your copy again, check who you’re sending it to.
Cookies Are Going Away. Your Ad Audiences Don't Have To.
Why cookie-based retargeting shrinks every year, and how lookalike seeds and your own site traffic keep working.