Run ads only to people already in the market.
Build lookalike audiences and account-based campaigns from people actively researching what you sell. Lower your cost of acquisition by up to 60%.
B2B marketing teams with a clear offer and ads or campaigns that already convert, ready to scale.
Your ads reach plenty of people. Very few are buying.
Job titles and interests tell platforms who might fit, not who's shopping. So budgets go to people who were never in the market, and sales calls the leads junk.
of every media dollar is wasted on poor data.
of marketing-qualified leads become sales-qualified.
of inquiries become new business.
The fix: every contact shows what they researched, how recently and how often. Sales trusts the leads, and you can track each audience to pipeline.
Run ABM on accounts that are in the market now.
A static target list tells you who you'd like to sell to. We show you which of those companies are researching what you sell this week, and who inside them is doing the research.
Live account lists
Build account lists from companies showing repeated buying intent, filtered by industry, size and location.
ABM budget spent on accounts in the marketThe people inside them
Reach the decision-makers doing the research, not just the company name, with verified contacts and the signal behind each one.
Talk to the buyer, not the logoOne list for every team
Use the same accounts to seed lookalikes on Meta, LinkedIn and Google and to focus email and sales, so everyone works the same list.
One list for every channelHow it works for your team
Choose the intent
Pick the topics your buyers are researching, or have us build a custom one.
Define your accounts
Filter by industry, company size, title and location to match your target account list.
Pick your window
Target people researching in the last 7 days, or widen to 30.
Seed your lookalikes
Use the list as a lookalike seed on Meta, Google and other ad networks, so the platform finds more people like your in-market buyers.
Retarget your visitors
Add the pixel to your site to retarget the people who visit, a first-party audience you own. Available with the paid Website Pixel add-on, available with any standard plan.
What you get
- In-market audiences matched to people, not just companies
- Hashed emails to seed lookalike audiences on Meta and Google
- Lookalike audiences built from real buying behavior
- Pixel retargeting of your own website visitors (paid Website Pixel add-on, available with any standard plan)
- CRM enrichment so marketing and sales see the same signals
Better audiences make every part of your ads work harder.
Built for regulated industries
When legal limits your ad copy, targeting does the work. Show approved ads only to people already researching your service.
Compliant ads that still convertLookalikes from today's buyers
Seed lookalikes with people who researched in the last 7 days, so Meta and Google find more people like them.
Fresher seeds, better matchesRetarget your own visitors
Add the pixel to your site and retarget the people who visited. It's a first-party audience you own. Available with the paid Website Pixel add-on, available with any standard plan.
Warm audiences you ownWorks without cookies
Lookalike seeds use hashed emails, and pixel retargeting uses your own site traffic, so neither depends on third-party cookies.
Retargeting that keeps workingRecommended ad paths: lookalike audiences seeded from the list, and, with the paid Website Pixel add-on, available with any standard plan, pixel retargeting of your own website visitors. If you upload the list to target the listed people directly, you confirm you have the right to do so under each platform's rules and you're responsible for any platform action.
Straight from marketers running ads on the data
Ads work best for scaling what already converts.
If your offer is simple, your message is proven and your brand has a presence, in-market audiences make every dollar go further. For complex, high-ticket offers, pair campaigns with direct outreach.
Who uses it
Frequently Asked Questions
Meta, Google, LinkedIn and other ad networks that support lookalike audiences. Use the list as a lookalike seed on Meta, or in Google Demand Gen campaigns, so the platform finds more people like your in-market buyers. For retargeting, add the pixel to your own website (paid Website Pixel add-on, available with any standard plan). If you upload the list to target the listed people directly, you confirm you have the right to do so under each platform's rules and you're responsible for any platform action.
Ad platforms make you rely on their algorithm to find buyers. You pay while it tests broad audiences, and that drives up your cost of acquisition. In regulated industries like finance and insurance, it's even harder: you're limited in what your ad copy can say, so the ad can't attract the right people on its own. With GTM Code, you seed lookalikes with people already researching your service, so the platform learns from real buyers instead of guessing. The audience does the targeting, not the copy, which can lower your cost of acquisition by up to 60%.
Yes. Filter to your target companies and roles, then export only the people at those accounts who show buying intent.
It depends on your topics, filters and time window. You'll see your audience size in the platform as you build your list. Need more people? Add problem-aware keywords or widen your window to 30 days.
New buying signals come in every week. Manual CSV export is available on standard plans for tools that accept compatible imports. CSV compatibility is not a native integration. Native or managed integrations, including Instantly and Clay, belong to the Custom plan. Availability depends on agreed scope and a verified connection; no operational connection is promised.
Yes, as a lookalike seed. Use the list to build a LinkedIn lookalike audience that finds people like your in-market buyers, and pair it with LinkedIn's company targeting for ABM. If you upload the list to target the listed people directly, you confirm you have the right to do so under each platform's rules and you're responsible for any platform action.
Stop paying for impressions. Start reaching buyers.
Build your in-market audience in the platform, or book a demo and we'll walk you through it.
Most teams choose Professional: $798 a month billed annually, or $997 month-to-month. Save 20% with annual billing.