Spend your budget only on people in the market.
Build lookalike audiences and ABM programs from people actively researching what you sell, and hand sales leads they'll actually accept.
For B2B marketers running ads, email or ABM, especially in finance and regulated industries, where ad copy restrictions make audience targeting crucial.
Your budget is paying for audiences that aren't buying.
Sales calls the leads junk, ad costs keep rising, and proving ROI gets harder every quarter.
of inquiries become new business.
of marketing-qualified leads become sales-qualified. About 87% gets discarded.
of every media dollar is wasted due to poor data quality. On a $100K budget, that's about $21K.
Target buying behavior, not just job titles.
Smarter ad audiences
Lookalikes seeded from in-market people, plus pixel retargeting of your own visitors with the paid Website Pixel add-on, available with any standard plan.
ABM on live accounts
Focus account-based campaigns on the companies, and the people inside them, researching what you sell now.
Leads sales accepts
Leads arrive with intent attached, lifting conversion to sales-qualified.
ROI you can prove
Less spend on non-buyers, more marketing-sourced pipeline and revenue.
One list for ads, email and ABM.
Download a CSV on any standard plan. Native or managed integrations are Custom-plan options, subject to agreed scope and a verified connection.
Ads
Use your list as a lookalike seed on Meta, Google and other ad networks. Seed it with people who researched in the last 7 days, so the platform finds more buyers like them.
Seed, don't spray. Use the list as a lookalike seed so the platform finds more people like your in-market buyers.
Download validated contacts as a CSV for tools that accept compatible imports. Native or managed integrations belong to the Custom plan, subject to agreed scope and a verified connection.
ABM
Build account lists of companies showing buying intent, with the people inside them who are doing the research.
Recommended ad paths: lookalike audiences seeded from the list, and, with the paid Website Pixel add-on, available with any standard plan, pixel retargeting of your own website visitors. If you upload the list to target the listed people directly, you confirm you have the right to do so under each platform's rules and you're responsible for any platform action.
Turn buyer research into targeted ad campaigns
Choose your topics
Enter keywords tied to your offer and the problems you solve to find people researching related solutions.
Find your ideal buyers
Filter by industry, company size, job title and location to match the people and businesses you want to reach.
Choose how recently they searched
Select people showing interest in the last 7, 15 or 30 days to keep your audience relevant to your campaign.
Launch your ads
Use your list as a lookalike seed on supported platforms, so they find more people like your in-market buyers and you waste less ad spend.
What marketers need from intent data
Coverage you can see
Choose topics, industries, company sizes and locations, and see your audience size before you activate.
Know your audience size before you spendA score you can explain
Every contact shows what triggered it, how recently and how often.
Hand sales leads they trustActivation tied to outcomes
Audiences flow into your ad and ABM campaigns, so you can track them to pipeline.
Prove the pipeline marketing drivesStraight from marketers running ads on the data
"Before we were getting $6–$9 per click, with a 20% avg conversion… with this, CPC at $1.03 and 50% conversion, 3x the number of total clicks."
Frequently Asked Questions
Yes. We recommend two paths: use the list as a seed for lookalike audiences, so the platform finds more people like your in-market buyers, and, with the paid Website Pixel add-on, available with any standard plan, use the pixel to retarget your own website visitors. If you upload the list to target the listed people directly, you confirm you have the right to do so under each platform's rules and you're responsible for any platform action.
We only score repeated, recent research across relevant sites, and filter out about 95% of activity.
Yes. Filter to your target companies and roles, then reach only the people at those accounts who show buying intent, across ads and outreach.
Ad platforms target interests and job titles, then spend your budget while their algorithm tests broad audiences to find who might buy. That learning drives up your cost of acquisition. We start with people actively researching your category across 11+ sources, so your lookalikes start from people already in the market. Seed lookalikes with a short look-back window, people who researched in the last 7 days, and the platform learns from buyers who are ready now. In regulated industries like finance and insurance, where ad copy is restricted, the audience does the targeting instead of the copy. Teams using in-market audiences have cut their cost of acquisition by up to 60%.
Stop paying for impressions. Start reaching buyers.
See how big your in-market audience is this week.
Most teams choose Professional: $798 a month billed annually, or $997 month-to-month. Save 20% with annual billing.